Cool to Care Audit
Most for-purpose brands don’t have an impact problem.
They have a visibility problem.
The Cool to Care Audit reviews how visible your social impact really is. Across three phases, I assess where your impact currently lives, how effectively it’s being communicated, and where opportunities exist to make it more visible and culturally relevant to Gen Z.
what is it?
Impact Visibility
01What impact work exists, and where does it currently live?
Before changing anything, we need to understand what already exists. Most brands are doing more impact work than they realise, it’s just often buried in reports, hidden on websites, or missing from the places younger audiences pay attention.
This phase maps where your impact currently lives and scores how visible it is across your brand ecosystem.
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The Cool to Care Scorecard is a 0-9 scoring system that benchmarks your brand's impact across three categories:
Impact Visibility
Impact Messaging
Cultural Presence
It gives you a clear benchmark of where your impact currently stands for Gen Z engagement, and a roadmap for what to prioritise next.
Impact Messaging
02How do we talk about impact in a way that's human, specific, and Gen Z-resonant?
Gen Z can quickly spot corporate speak and vague impact claims (Greenwashing? pls no 🙂↔️). This phase reviews how your brand currently talks about impact, from language and tone to the stories being told, and identifies what needs to change, including three rewrites applied directly to your existing copy.
How do we bring impact into the places where culture and attention already exist?
Meaningful impact deserves to be part of culture. This phase identifies three tailored opportunities for your brand, from creator partnerships to campaigns and activations, designed to bring your impact into the channels and conversations shaping Gen Z culture.
Cultural Presence
03The Result
From hidden impact to something Gen Z recognises within seconds.
The Cool to Care Audit helps turn impact into a competitive advantage. Teams leave with a clear understanding of what’s working, what’s missing, and where the biggest opportunities exist.
The result is a roadmap for making impact more visible, more engaging, and genuinely cool to care about.
Cool to Care Audit
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Cool to Care Audit ꩜
Recent (AUDITS )
(01)
Inaam Impact Investing
(02)
Worthy Australia
(03)
Think Forward
( this is where it ALL starts )
Doing good work is one thing.
Making Gen Z care is another.
If you're not sure where your impact story is getting lost, a discovery call is a good place to start. We'll talk through where your brand is at, what the audit involves, and whether it makes sense for you right now.
