inaam Impact Investing
problem
problem
inaam
Client
Cool to Care Audit
Services
2026
Year
Inaam had the mission, the product, and the values, but their impact story wasn't yet reaching Gen Z at scale. They needed a clear picture of where the gaps were and how to close them.
I ran Inaam through the Cool to Care Audit, scoring their impact visibility, messaging, and cultural presence across three phases. Each phase identified what was working, what was getting lost, and what needed to change to make Gen Z engage with their impact.
result
Inaam walked away with a clear picture of where their impact story was getting lost and a prioritised roadmap of opportunities to close the gap, including a brand partnership strategy, an impact report and zine concept, and a creator-led impact campaign.