LAYLA( SMITH )
I’m a Gen Z Social Impact Strategist, helping brands turn impact into cultural relevance.
Brands are creating meaningful social impact, but too often it lives in annual reports and traditional media channels. Gen Z wants values they can see, participate in, and share.
I help turn impact into the stories and cultural moments young people connect with.
Gen Z accounts for 25% of the global population, with spending power set to reach $12.6 trillion by 2030. We're also the most values-driven consumer generation in history.
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Earn our trust now, and build loyalty that compounds for decades.
OKAY, BUT WHY GEN Z?
Cool to Care
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Cool to Care ꩜
Impact Becomes Culture
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Impact Becomes Culture ꩜
Making it Cool to Care.
Cool to Care is the philosophy behind my work. It’s based on a simple belief: social impact shouldn’t sit on the sidelines of culture. It shouldn’t exist separately from a brand, but be woven into how it tells stories, builds community, and shows up in the world.
Sitting at the intersection of brand strategy, social impact and Gen Z insight, Cool to Care is the strategic framework I use to help brands close the gap between doing good and being culturally relevant.
01Cool to Care Audit
02Cool to Care Advisory
03Speaking & Workshops
04Impact Storytelling
Straight From the Source
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“Layla is not only incredibly talented, she is values-driven, deeply intentional, and wholeheartedly committed to creating meaningful change.”
TAHANI K. | DIRECTOR, PARA FOUNDATION
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★ ★ ★ ★ ★
“Layla brings a thoughtful and strategic approach to branding and communication. She has a strong ability to translate brand values into messaging that feels human and impactful.”
SARAH B. | Ops manager, the underground collaborative
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★ ★ ★ ★ ★
“Working with Layla has been an absolute game-changer for my business! What I love most about working with her is how kind, smart, and efficient she is. Layla consistently goes above and beyond, putting 100% into every project. I couldn’t recommend her more highly.”
Rachel D. | FOUNDER, LOVEBEAUTY SKIN CLINIC
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★ ★ ★ ★ ★
“Layla just puts my mind at ease. She knows exactly what my brand represents and can portray that beautifully in her words. She has a remarkable ability to convey complex information in a way that's easy to understand.”
GINA d. | Founder, fusion aesthetics
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Essays on social impact, Gen Z, pop culture, and what it means to stay hopeful inside broken systems 💌
